The non-coverage of non-profits

From what I have red about other hearings, it seems a common practice by broadcasters in attendence is to tout their support of local charities. And they will bring leaders of local charities to publicly thank them for their support by reporting on fundraisers, sending anchors to act as Masters of Ceremony, occasionally running a PSA. Typically these efforts are done in support of a children's advocate, medical organization or United Way.

This is all fine. But it should never be confused with doing the actual work of journalism. When is the last time the issues cared about had a decent airing on local commercial broadcasting? How many of the smaller non-profits and neighborhood associations, who wrestle with complicated issues of poverty, sustainability, education and neighborhood development have access to media to tell their story, and engage the community in their issues?

If you belong to or support a neighborhood association or non-profit organization, do whatever you can to get its membership to attend the hearing and demand media that recognizes them and serves their needs.

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